情境国际商务英语中高级学生用书

内容简介

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本书是情境国际商务英语教学学生用书，用英文的形式写了高等学校商务英语教学参考资料。以日常工作中的市场营销、产品与服务、进出口业务以及企业文化与商业伦理等精心选择的专题为背景，着力培养学习者在实际工作中用英语进行沟。

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目录

MODULE 1 PERFORMANCE　1 Happiness at work　2 Motivation　3 Incentives　4 Work and leisure　Business Scenario 1 Improving morale　Review and Development 1-4MODULE 2 INNOVATION　5 Entrepreneurs　6 Creativity　7 Start-ups　8 Inventions　Business Scenario 2 Pitching for finance　Review and Development 5-8MODULE 3 PROMOTION　9 Kids as consumers　10 Selling yourself　11 Think global,act local　12 The grey market　Business Scenario 3 Bolton Bikes　Review and Development 9-12MODULE 4 INVESTMENT　13 The industry of industries　14 Something for nothing?　15 In search of new markets　16 Bollywood goes global　Business Scenario 4 Seniorservices　Review and Development 13-16MODULE 5 WRITING RESOURCE　17 Nice job　18 Getting the go ahead　19 Unhappy customers　20 Local partners　Review and Development 17-20Business across CulturesGrammar overviewGlossary

封面

书名:情境国际商务英语中高级学生用书

作者:（英）马斯卡尔，康福特　著

页数:174

定价:¥49.0

出版社:人民邮电出版社

出版日期:2007-10-01

ISBN:9787115168856

PDF电子书大小:110MB 高清扫描完整版