中国出境旅游发展年度报告:英文:2014:2014

本书特色

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该书着眼大规模实地调研，立足宽视角分析研究，是目前关于中国出境旅游发展*为权威，信息量*为丰富的报告。报告全面反映了中国出境旅游的影响因素、市场状况、消费特征、产业走向以及区域格局。本书稿为我社今年5月出版的《中国出境旅游发展年度报告2014》的英文版，摘选了部分该书中重要内容译成英文而成。

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内容简介

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目录

introduction　the 2013 china outbound tourism development overview　ⅰ.china has secured its position as the world’s largest outbound tourism market with the largest amount of outbound tourism expenditure　ⅱ.the continuous market expansion is making the demand for outbound tourism commonplace and multifaceted for ordinary people　ⅲ.changes in the tourism industry tend to synchronize changes in outbound tourismchapter 1　market structure and consumption characteristics of china outbound tourism in 2013　section ⅰ　market structure　　1.1　market situation　　1.2　market structure　section ⅱ　overall analysis　　2.1　variables of spending patterns　　2.2　demographic characteristic of chinese mainland outbound tourists　　2.3　factors affecting outbound tourists’ spending decisions　　2.4　characteristics of spending decisions　　2.5　spending pattern of outbound tourists　　2.6　consumption assessment and future spending preference　section ⅲ　spending characteristics of major destinations　　3.1　hong kong sar　　3.2　macao sar　　3.3　taiwan china　　3.4　japan　　3.5　usa　　3.6　canada　　3.7　south africa　　3.8　australia　section ⅳ　analysis of outbound tourist satisfaction　　4.1　research background　　4.2　the overview of the outbound tourists’ satisfaction　…　　4.3　the factors influencing outbound tourist satisfaction　　4.4　the destination ranking of chinese outbound tourism satisfaction in 2013chapter 2　characteristics of major cities’ outbound tourism development　section ⅰ　beifing　　1.1　market overview　　1.2　tourism industry management　　1.3　industry operation　section ⅱ　shanghai　　2.1　market overview　　2.2　industry operation　section ⅲ　guangzhou　　3.1　market overview　　3.2　operation of outbound tourism　section ⅳ　chengdu　　4.1　market overview　　4.2　operation of outbound tourism　section ⅴ　chongqing　　5.1　market overview　　5.2　operation of outbound tourism　section ⅵ　a comparison of five typical cities in the outbound market　　6.1　demographic characteristics of outbound tourists　　6.2　factors influencing consumer decision-making　　6.3　spending decision-making characteristics of outbound tourists　　6.4　characteristics of outbound tourist spending patternschapter 3　trends and recommendations for china outbound tourism development　section ⅰ　outbound tourism development environment in 2014　　1.1　downside risks to global economy and sluggish tourism consumption growth in the leading advanced economies　　1.2　steady domestic economic growth　　1.3　constant rmb yuan appreciation　　1.4　enforcement of tourism law of the people’s republic of china　　1.5　the establishment of china (shanghai) pilot free trade zone and relevant policies　section ⅱ　outbound tourism trends in 2014　　2.1　maintaining a fast growth　　2.2　a lasting demand for a portfolio of both sightseeing and other market-specific products　　2.3　to develop nation-wide outbound source market　　2.4　to promote industrial upgrading　section ⅲ　recommendations for china outbound tourism in 2014　　3.1　to develop a comprehensive policy framework with the structural tax reduction as the keystone　　3.2　to fix the diversified needs of tourists and boost service quality　　3.3　more emphasis on tourist satisfaction and market researchpostscript　our planet is not lonely

封面

书名:中国出境旅游发展年度报告:英文:2014:2014

作者:中国旅游研究院著

页数:144

定价:¥150.0

出版社:旅游教育出版社

出版日期:2014-08-01

ISBN:9787563729876

PDF电子书大小:98MB 高清扫描完整版