新编国际商务英语阅读教程-(第五版)-(配助学光盘)

本书特色

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本书列有生词表， 并对专门术语进行了较为详细的解释。同时， 本书对课文难点进行了注释， 以方便学生自学。练习部分由正误辨认、复习题、讨论题和短文阅读理解四个部分组成， 侧重对课文内容的理解和掌握。此外， 本书配有光盘， 内容为课文Ａ 的译文和教学课件。本书的目的在于培养学生在较短时间内阅读大量信息、掌握其基本内容和精神实质， 并能够运用所读信息分析和解决实际问题的能力。
本书是国际商务英语专业以及其他涉外专业高年级英语阅读课的*教材之一，可供涉外经贸工作者进修商务英语和增加专业知识之用， 也可帮助有志出国深造或想在国内进一步深造的人员打下良好的英语语言与商务知识基础。

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目录

Part Ⅰ International BusinessUnit 1Text A International Trade TheoryText B A Tale of Two NationsUnit 2Text A Exporting, Importing, and CountertradeText B Proust WineryUnit 3Text A Non-export Entry Modes–Strategic AlliancesText B World Wide PharmaceuticalUnit 4Text A Foreign Direct InvestmentText B Honda in North AmericaPart Ⅱ Environments of International BusinessUnit 5Text A International Monetary SystemText B The Fall and Rise of Caterpillar TractorUnit 6Text A Legal Systems in International BusinessText B International Intellectual Property LawUnit 7Text A Intellectual Property and CyberlawText B Emerging Trends in Business Law OnlineUnit 8Text A Cultural Environment in International BusinessText B Control in Multi-national CorporationsUnit 9Text A Frameworks of Cultural DifferencesText B Organizational Behavior in ActionUnit 10Text A Demographic EnvironmentText B Micromarketing: A New Marketing EraPart Ⅲ Business ManagementUnit 11Text A Managerial Importance of Customer BehaviorText B Competitive Advantages through Customer OrientationUnit 12Text A Products and Branding in Brand ManagementText B A Glimpse into the Past of Selected BrandsUnit 13Text A Integrated Marketing CommunicationsText B Are Consumer Goods Companies Getting Too “Pushy”?Unit 14Text A E-commerceText B Competing against the Net: Traditional RetailersUnit 15Text A AccountingText B Cash Flow StatementUnit 16Text A Restructuring OrganizationsText B Reengineering Schlage Lock CompanyUnit 17Text A Entrepreneurs: The Energizers of Small BusinessesText B King’s Beauty SupplyAppendix Keys to Exercises I and 1V

封面

书名:新编国际商务英语阅读教程-(第五版)-(配助学光盘)

作者:胡英坤

页数:367

定价:¥43.0

出版社:东北财经大学出版社

出版日期:2016-11-01

ISBN:9787565425080

PDF电子书大小:41MB 高清扫描完整版