国际商务英语阅读

内容简介

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本书内容涵盖国际贸易、国际营销、国际金融、国际物流、商务谈判、国际人力资源、商务环境等多个国际商务领域。全书共分11个单元，每单元有细读和泛读两部分。

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目录

Unit 1 Business Negotiation & Export Contract Text A 1.0 Preparation before Business Negotiation 1.1 Business Negotiation Itself Exercise1 1.2 The Form of a Sales Contract Exercise2 1.3 Amendment of the L/C 1.4 Outward Notice and Insurance 1.5 Consignment Bill 1.6 Required Documents and Settlement of Payment 1.7 Methods of Payment 1.7 Financing Receivables Exercise3 Text B Passage 1 Negotiating Passage 2 Step-by-Step Guide to ExportingUnit 2 Marketing and Target Markets Text A 2.0 Introduction 2.1 The Four Eras of marketing 2.2 The Value of Marketing Exercise1 2.3 Marketing Environment Exercise2 Exercise3 2.4 Target Market Exercise4 2.5 Targeting the Market ……Unit 3 Price Planning & Marketing PlanningUnit 4 Balance of Payments ^ TradeUnit 5 Efficiency and Cost in LogisticsUnit 6 Changing Channels in LogisticsUnit 7 International Business DiplomacyUnit 8 Export StrategyUnit 9 Human Resource ManagementUnit 10 The American Business SystemUnit 11 Business and YouKeys to the Exercises

封面

书名:国际商务英语阅读

作者:刘法公等

页数:10,380页

定价:¥38.0

出版社:国防工业出版社

出版日期:2006-12-01

ISBN:9787118048353

PDF电子书大小:35MB 高清扫描完整版