商务学导论-(第11版)
内容简介
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本书多年来在美国始终是优选的商务学入门教材，几位作者凭借自己丰富的教学经验，并广泛听取来自400多名学者以及很多学生的建议和意见，对其不断进行完善。本书无论是在提供很翔实的商务学基础知识，还是让学生能够接触到真实的企业问题方面，都是做得优选的。本书内容全面，角度新颖，适用对象广，实践指导意义强。既适合用作高等院校相关专业的教科书，也可用作内容全面的学科参考手册供相关领域的管理人员和研究人员使用。
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作者简介
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威廉·尼尔斯,is emeritus professor of business at the University of Maryland,College Park.He has over 30 years’experience teaching graduate and undergraduate business courses,including introduction to business,marketing,and promotion.He has won the Outstanding Teacher on Campus Award four times and was nominated for the award many other times.He received his M.B.A.degree from Western Reserve University and his Ph.D.from The Ohio State University.He has written a marketing communications text and two marketing principles texts in addition to many articles in business publications.He has taught many seminars to businesspeople on subjects such as power communications,marketing,non-business marketing,and stress and life management.His son,Joel,is a professor of English at the University of Miami (Florida).
詹姆斯·麦休,holds an M.B.A.degree from Lindenwood University and has had broad experience in education,business,and government.As chairman of the Business and Economics Department of St.Louis Community College-Forest Park,Jim coordinated and directed the development of the business curriculum.In addition to teaching several sections of Introduction to Business each semester for nearly 30 years,Jim taught in the marketing and management areas at both the undergraduate and graduate levels.Jim enjoys conducting business seminars and consulting with small and large businesses.He is actively involved in the public service sector and served as chief of staff to the St.Louis County Executive.
苏珊·麦休,is a learning speist with extensive training and experience in adult learning and curriculum development.She holds an M.Ed.degree from the University of Missouri and completed her course work for a Ph.D.in education administration with a spety in adult learning theory.As a professional curriculum developer,she has directed numerous curriculum projects and educator training programs,She has worked in the public and private sectors as a consultant in training and employee deyelopment.While Jim and Susan treasure their participation in writing projects,their greatest accomplishment is their collaboration on their three children.Casey is carrying on the family’s teaching tradition as an adjunct professor at Washington University.Molly and Michael are carrying on the family writing tradition by contributing to the development of several supplementary materials for this text.
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目录
第1部分商务趋势：在多变的全球环境中培育企业第1章动态商务环境下的管理：承担风险，获取收益第2章经济对商务的影响第2部分企业所有权：组建小企业第5章组建企业的方式第6章创业与组建小企业第3部分企业管理：激励员工为顾客提供满意服务第7章管理和领导第8章使组织适应当今的挑战第9章生产与运作管理第4部分人力资源管理：激励员工提供优质产品和服务第10章员工激励第11章人力资源管理：寻找和留住优秀员工第5部分营销：制定和实施以顾客为导向的营销计划第13章营销：帮助消费者购买第14章产品与服务的开发和定价第15章产品的分销第16章采用有效的促销方式第6部分管理财务资源第17章了解会计与财务信息第18章财务管理第19章证券市场：融资和投资机会第20章货币、金融机构与美联储术语表
封面
书名:商务学导论-(第11版)
作者:尼克尔斯
页数:529
定价:¥65.0
出版社:清华大学出版社
出版日期:2016-03-01
ISBN:9787302429616
PDF电子书大小:60MB 高清扫描完整版