高等院校旅游专业系列教材、旅游企业岗位培训系列教材新编北京导游英语/杨昆等
本书特色
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本书根据国际旅游业发展越来越注重各国各民族文化旅游的新特点，结合中华古都古迹、依照英语导游服务场景、文化传播、工作流程、操作规范，主要介绍北京英语导游应具备的专业知识和技能，并注重“职业性、交际性、互动性、实效性和实用性”。
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内容简介
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本书根据靠前旅游业发展越来越注重各国各民族文化旅游的新特点，结合中华古都古迹、依照英语导游服务场景、文化传播、工作流程、操作规范，主要介绍北京英语导游应具备的专业知识和技能，并注重“职业性、交际性、互动性、实效性和实用性”。
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作者简介
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杨昆：国际工商管理硕士研究生，北京联合大学旅游学院国际旅游系教师。长期在高校从事本科及高职的外语教学和研究工作，教学经验丰富，积极参与教学与教材的改革实践。主要研究方向商务英语和旅游英语。主讲课程包括：《高级商务英语》、《剑桥商务英语》、《饭店实用英语》、《导游英语》等。主要著作有：《饭店英语听说》、《餐馆老板案头手册》、《商务英语教程》；公开发表论文包括《论高职英语教学改革》、《任务型教学在剑桥英语教学中的应用与思考》等。
主要从事旅游英语和商务英语方向的专门用途英语（ESP）教学和研究，以及京郊旅游、旅行社管理、旅游景区讲解员和导游员培养等方面的研究。
2012年应北京市旅游委邀请参与北京市各区县旅游咨询员的业务培训，主讲景区咨询。
2013年被北京市旅游委聘为京郊旅游讲师团推荐专家，参加市旅游委会同相关单位组织的京郊旅游“百千万”培训工程的培训工作。培训对象为百名乡镇长、千名京郊旅游村村官、万名京郊旅游接待户和新业态带头人。主讲《国际化、标准化视野下的京郊旅游》。
2014年作为北京市导游资格证书考试英文口试考官，参加2014年北京市导游资格证书考试英文口试工作。
2015年主持《北海公园景区讲解服务品
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目录
Contents 目 录 Unit One Meeting Guests at the Airport 1 Learning Goals 1 Lead-in 1 Situational Conversations 3 Conversation 1. Meeting a Tour Group at the Airport 3 Conversation 2. Meeting a Tourist at the Airport 3 Useful Expressions 4 Reading 5 The Terminal 3 of Beijing Capital International Airport 5 Culture Salon 8 A Survey of China 8 Exercises 10 Tips for Tour Guides 11 How to Deal with the Checked Baggage Losses (Inbound Flight) 11 Unit Two Services En Route 13 Learning Goals 13 Lead-in 13 Situational Conversations 14 Conversation 1. On the Way to the Hotel (I) 14 Conversation 2. On the Way to the Hotel (II) 16 Useful Expressions 18 Reading 19 The Profile of Beijing 20 Culture Salon 21 Confucianism—the Essence of Traditional Chinese Culture 21 Exercises 23 Tips for Tour Guides 24 How to Arrange the Shopping for the Tourists 24 VIII Unit Three Hotel and Catering Service 26 Learning Goals 26 Lead-in 26 Situational Conversations 28 Conversation 1. Check-in at a Hotel 28 Conversation 2. Introduce Hotel Services and Facilities 29 Useful Expressions 30 Reading 33 Chinese Culinary Art 33 Culture Salon 35 Four Main Cuisines in China 35 Exercises 37 Tips for Tour Guides 38 How to Deal with the Tourists’ Requests for Changing Food 38 Unit Four Tian’anmen—The Tour of the Biggest City Center Square 39 Learning Goals 39 Lead-in 39 Situational Conversations 41 Conversation 1. Tian’anmen Rostrum 41 Conversation 2. Tian’anmen Square 43 Useful Expressions 46 Reading 48 Commentary of Tian’anmen Square 48 Culture Salon 50 Yin-Yang and Five Elements 50 Exercises 52 Tips for Tour Guides 54 How to Deal with the Tourists’ Passport Missing 54 Unit Five The Palace Museum— The Tour of Imperial Palace 55 Learning Goals 55 Lead-in 55 Situational Conversations 58 Conversation 1. The Meridian Gate 58 Conversation 2. The Symbolism of the Architecture in the Palace Museum 60 Useful Expressions 63 Reading 64 The Outer Court and Inner Palace 64 Culture Salon 68 Fengshui and the Traditional Chinese Architectures 68 IX 目 录 Exercises 69 Tips for Tour Guides 71 How to Deal with the Tourists’ Getting Lost during Sightseeing 71 Unit Six The Summer Palace—The Tour of Imperial Garden 72 Learning Goals 72 Lead-in 72 Situational Conversations 75 Conversation 1. The Palace Area 75 Conversation 2. The Front Hill Area 78 Useful Expressions 82 Reading 83 The Kunming Lake 83 Culture Salon 85 Chinese Gardens 85 Exercises 87 Tips for Tour Guides 89 How to Prevent Tourists from Getting Lost during Sightseeing 89 Unit Seven The Temple of Heaven—The Tour of Imperial Altar and Temple 90 Learning Goals 90 Lead-in 90 Situational Conversations 93 Conversation 1. The Hall of Prayer for Good Harvests 93 Conversation 2. The Imperial Vault of Heaven 95 Useful Expressions 97 Reading 99 The Circular Mound Altar 99 Culture Salon 101 Symbolism and Traditional Chinese Architectures 101 Exercises 103 Tips for Tour Guides 105 How to Deal with the Sick Tourists During the Sightseeing 105 Unit Eight The Great Wall—The Longest Defensive Project 106 Learning Goals 106 Lead-in 106 Situational Conversations 108 Conversation 1. The Great Wall at Badaling 108 Conversation 2. The Construction of the Great Wall 109 Useful Expressions 110 Reading 111 X The Legend of Meng Jiangnv 111 Culture Salon 112 The Art of War and Chinese Military Thought 112 Exercises 113 Tips for Tour Guides 115 How to Deal with the Injured Tourists during the Sightseeing 115 Unit Nine The Ming Tombs—The Tour of Imperial Tombs 116 Learning Goals 116 Lead-in 116 Situational Conversations 118 Conversation 1. The Sacred Way of the Ming Tombs 118 Conversation 2. Changling (Emperor Yongle’s Tomb) 120 Useful Expressions 122 Reading 124 The Underground Palace of Dingling 124 Culture Salon 127 Imperial Mausoleum Architecture and Feng Shui 127 Exercises 128 Tips for Tour Guides 129 How to Deal with a Traffic Accident during the Tour 129 Unit Ten Beijing’s Olympic Venues—The Tour of Beijing Olympics 131 Learning Goals 131 Lead-in 131 Situational Conversations 133 Conversation 1. National Stadium—Bird’s Nest 133 Conversation 2. National Aquatics Center — Water Cube 135 Useful Expressions 138 Reading 139 Olympic Green 139 Culture Salon 141 Chinese Dragon Culture 141 Exercises 143 Tips for Tour Guides 144 How to Deal with a Fire Accident during the Group’s Stay in a Hotel 144 Unit Eleven The Tour of Hutongs in Beijing 145 Learning Goals 145 Lead-in 145 Situational Conversations 146 Conversation 1. Hutong Tour in Shichahai Area 146 XI 目 录 Conversation 2. The Mansion of Prince Gong 148 Useful Expressions 151 Reading 152 Hutong and Siheyuan in Beijing 152 Culture Salon 154 Peking Opera 154 Exercises 156 Tips for Tour Guides 157 How to Deal with the Tourists’ Complaint about Poor Service 157 Unit Twelve The Tour of Museums in Beijing 158 Learning Goals 158 Lead-in 158 Situational Conversations 160 Conversation 1. The Capital Museum 160 Conversation 2. The Zhoukoudian Peking Man Site 161 Useful Expressions 165 Reading 166 The National Museum of China 166 Culture Salon 169 Chinese Traditional Festivals 169 Exercises 172 Tips for Tour Guides 174 How to Deal with the Tourists’ Quitting Group during the Trip 174 Unit Thirteen The Tour of Culture and Art in Beijing 175 Learning Goals 175 Lead-in 175 Situational Conversations 177 Conversation 1. Liulichang Cultural Street 177 Conversation 2. Nanluoguxiang 178 Useful Expressions 180 Reading 182 The 798 Art District 182 Culture Salon 184 Temple Fairs in Beijing 184 Exercises 186 Tips for Tour Guides 188 How to Deal with Missing Tourists upon their Arrival at the Airport 188 Unit Fourteen The Tour of Religious Art and Culture in Beijing 190 Learning Goals 190 XII Lead-in 190 Situational Conversations 193 Conversation 1. The Lama Temple 193 Conversation 2. The Confucius Temple and the Imperial College 196 Useful Expressions 199 Reading 201 The White Cloud Temple and Taoism 202 Culture Salon 204 Religions in China 204 Exercises 206 Tips for Tour Guides 208 How to Receive Religious Tourists 208 Unit Fifteen Sending Tourists Off 209 Learning Goals 209 Lead-in 209 Situational Conversations 211 Conversation 1. Checking Out at a Hotel 211 Conversation 2. Sending Guests Off at the Airport 211 Conversation 3. Checking in at the Airport 212 Useful Expressions 213 Reading 215 Farewell Speeches 215 Culture Salon 217 Chinese Zodiac 217 Exercises 219 Tips for Tour Guides 220 How to Deal with the Incident of Missing the Airplane 220 Emperors of the Ming Dynasty 222 Emperors of the Qing Dynasty 223 Terminology of Guiding Service 224 Reference 229
封面
书名:高等院校旅游专业系列教材、旅游企业岗位培训系列教材新编北京导游英语/杨昆等
作者:杨昆、鄢莉、谭明华、刘芊池
页数:230
定价:¥49.0
出版社:清华大学出版社
出版日期:2018-05-01
ISBN:9787302529248
PDF电子书大小:72MB 高清扫描完整版