国际商务英语中级口语-第二版

本书特色

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陈珞瑜编著的这本《国际商务英语中级口语（第2版）》是国际商务英语中级口语辅导用书。共分十章，包括经济全球化、国际市场、项目管理、创业与职业生涯管理、商务与社会、组织文化与形象、商务跨文化传播与礼仪、工作环境等内容。每章都包括课前热身、知识输入、口语训练及练习四部分，书后附有练习参考答案。

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目录

chapter one　economic globalizationsection i　warm-up　1.pronunciation and phonetics　2.words and phrases　3.sentence examples　4.reading aloudsection ii　knowledge input　1.how globalization affects developed countries　2.the end of cheap china–what do soaring chinese wages mean for global manufacturing?section iii　oral practice　1.theme statement　2.dialogues practicing　3.speech　4.practice tipssection iv　exercises chapter two　international marketingsection i　warm-up　1.pronunciation and phonetics　2.words and phrases　3.sentence examples　4.reading aloudsection ii　knowledge input　1.how kraft won in china　2.word of mouth marketingsection iii　oral practice　1 theme statement　2.dialogues practicing　3.speech　4.practice tipssection iv　exercises chapter three　project managementsection i　warm-up　1.pronunciation and phonetics　2.words and phrases　3.sentence examples　4.reading aloudsection ii　knowledge input　1.master ten processes to sharpen your project management skills　2.the art of project managementsection iii　oral practice　1.theme statement　2.dialogues practicing　3.speech　4.practice tipssection iv　exercises chapter four　startup business and career managementsection i　warm-up　1.pronunciation and phonetics　2.words and phrases　3.sentence examples　4.reading aloudsection ii　knowledge input　1.ten things every graduate should know before they start job hunting　2.starting a business：the idea phasesection iii　oral practice　1.theme statement　2.dialogues practicing　3.speech　4.practice tipssection iv　exercises chapter five　business，technology and innovationsection i　warm-up　1.pronunciation and phonetics　2.words and phrases　3.sentence examples　4.reading aloudsection ii　knowledge input　1.death of the salesmen：technology’s threat to retail jobs　2.innovation：the new masters of managementsection iii　oral practice　1.theme statement　2.dialogues practicing　3.speech　4.practice tipssection iv　exercises chapter six　business and societysection i　warm-up　1.pronunciation and phonetics　2.words and phrases　3.sentence examples　4.reading aloudsection ii　knowledge input　1.social entrepreneurs go mainstream　2.csr is dead，long live social enterprisesection iii　oral practice　1.theme statement　2.dialogues practicing　3.speech　4.practice tipssection iv　exercises chapter seven　organizational culture and imagesection i　warm-up　1.pronunciation and phonetics　2.words and phrases　3.sentence examples　4.reading aloudsection ii　knowledge input　1.corporate culture　2.how do you tell the ceo that his／her baby is ugly?section iii　oral practice　1.theme statement　2.dialogues practicing　3.speech　4.practice tipssection iv　exercises chapter eight　cross-cultural communication and etiquette in businesssection i　warm-up　1.pronunciation and phonetics　2.words and phrases　3.sentence examples　4.reading aloudsection ii　knowledge input　1.east meets west.but it takes some practice　2.international girl giving protocolsection iii　oral practice　1.theme statement　2.dialogues practicing　3.speech　4.practice tipssection iv　exercises chapter nine　women and economysection i　warm-up　1.pronunciation and phonetics　2.words and phrases　3.sentence examples　4.reading aloudsection ii　knowledge input　1.four ways women stunt their careers unintentionally　2.why it makes sense to have more women board members?section iii　ural practice　1.theme statement　2.dialogues practicing　3.speech　4.practice tipssection iv　exercises chapter ten　work environmentsection i　warm-up　1.pronunciation and phonetics　2.words and phrases　3.sentence examples　4.reading aloudsection ii　knowledge input　1.fifteen ways to stay focused at work　2.how to survive in an unhappy workplacesection iii　oral practice　1.theme statement　2.dialogues practicing　3.speech　4.practice tipssection iv　exercises keys to the exercises参考文献

封面

书名:国际商务英语中级口语-第二版

作者:陈珞瑜

页数:204

定价:¥26.0

出版社:武汉大学出版社

出版日期:2014-01-01

ISBN:9787307123274

PDF电子书大小:89MB 高清扫描完整版