国际贸易操作实务
节选
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2.PleaserewritethefollowingsentencesinplainerEnglish. 1.Whatistobesuppliedandhowpaymentswillbedonearekeystothenegotiations？ 2.Specificationsrefertothegroupofphysicalcharacteristicsthatservetodefinetheproductorservice. 3.Theenterpriseshouldbeabletodictateitstermstoitsbuyersandsuppliers. 4.Duringnegotiations，managersmuststrivetoachieve“win-win”solutions. 5.Regardlessofthesophisticationofthetechnologiesusedinthenegotiations，humanbeingsarealwaystheonesthatparticipateinthenegotiationprocess. 6.Negotiationswouldnotoccuriftherewerenoconflictsofinterestbetweentheparts. 7.Animportantfactortotakeintoaccountbeforeenteringintoanegotiationistocreateagoodnegotiatingteamwiththequalificationsandpersonalcharacteristicsneededtoachievetheexpectedresults. 3.PleasetranslatethefollowingEnglishsentencesintoChinese. 1.Preparingspecificationsandnegotiatingenablesallpartiestohaveaclearunderstandingoftheterms，andallowstheenterprisetosecurefavourableterms. 2.Whennegotiatingwithbuyers，managersmustbeabletoidentifytherealstakeholdersanddecision-makers，andthereforeensurethatalldecision-makersunderstandthenegotiatedterms. 3.Amongsomespecificationsitispossibletomentionpackaging，labeling，quality，size，expectedperformanceoftheproduct，etc. 4.Itisimportanttounderstandwhycompetitorsarefailingtofulfilltheneedsoftheclientsandhowthecompany’sproductisfulfillingthoseneeds. 5.Managersmuststrivetoachieve“win-win”solutions，knowwhenitisappropriatetocompromise，andperseverewhennecessary. 6.Itbecomesextremelyimportantthentounderstandthedifferencesincultures，perceptionsandpointsofviewofthenegotiatingpartners. 7.Conflictsrepresentdisagreementaboutcertainissuesandrepresentthereasonfortheexistenceofthenegotiation. ……
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内容简介
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与传统的国际贸易书籍不同《国际贸易操作实务/普通高等教育“十二五”规划教材》以外贸企业订单执行流程为线索，将整个外贸流程分为营销、生产、运输和结汇四个环节，旨在帮助国际贸易和商务英语专业的学生熟悉外贸工作流程，提高他们在将来工作中的业务能力与交际能力。 《国际贸易操作实务/普通高等教育“十二五”规划教材》共设10个单元，每个单元包括3篇文章，其中第1篇文章为精读材料，第2、3篇文章为泛读材料，教师在教学过程中可根据课时灵活掌握。 《国际贸易操作实务/普通高等教育“十二五”规划教材》的练习以提高学生的专业知识能力和英语语言能力为出发点，分为简答题、选择题、翻译题、句子释义题、函电写作题、案例分析题等。《国际贸易操作实务/普通高等教育“十二五”规划教材》还在每个单元*后增加了常用国际贸易单证讲解及情景对话练习。
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目录
UNIT 1 TRADE FAIRSReading 1 Trade Fairs as Part of the Marketing MixReading 2 Aims of Participation in Trade FairsReading 3 Manning the StandENGLISH FOR WORKPLACE COMMUNICATIONINTERNATIONAL TRADE DOCUMENTSUNIT 2 COMMUNICATIONReading 1 Preparing Sales LiteratureReading 2 Programming PromotionReading 3 Programming AdvertisingENGLISH FOR WORKPLACE COMMUNICATIONINTERNATIONAL TRADE DOCUMENTSUNIT 3 GETTING ORDERSReading 1 Preparing Specifications and NegotiatingReading 2 Prompting and Responding to Sales EnquiriesReading 3 Pricing and QuotingENGLISH FOR WORKPLACE COMMUNICATIONINTERNATIONAL TRADE DOCUMENTSUNIT 4 PRODUCTION CAPABILITIESReading 1 Locating and Evaluating Plant SiteReading 2 Scheduling Work， Routing and Dispatching WorkReading 3 Estimating Production CostENGLISH FOR WORKPLACE COMMUNICATIONINTERNATIONAL TRADE DOCUMENTSUNIT 5 PRODUCING QUANTITYReading 1 Designing and Installing PlantReading 2 Engineering Production ProcessReading 3 ToolingENGLISH FOR WORKPLACE COMMUNICATIONINTERNATIONAL TRADE DOCUMENTSUNIT 6 PRODUCING AT QUALITYReading 1 Developing Quality StandardsReading 2 Developing Quality Control ProceduresReading 3 Designing Product Services DepartmentsENGLISH FOR WORKPLACE COMMUNICATIONINTERNATIONAL TRADE DOCUMENTSUNIT 7 PRODUCING ON TIMEReading 1 Determining Inventory RequirementsReading 2 Handling MaterialsReading 3 Purchasing and ExpeditingENGLISH FOR WORKPLACE COMMUNICATIONINTERNATIONAL TRADE DOCUMENTSUNIT 8 PRODUCING AT COSTReading 1 Installing Cost Reduction ProgrammesReading 2 Balancing ProductionReading 3 Developing Maintenance Systems and Improving MethodsENGLISH FOR WORKPLACE COMMUNICATIONINTERNATIONAL TRADE DOCUMENTSUNIT 9 PERFORMING FREIGHT OPERATIONSReading 1 Preparing the Export Order for DistributionReading 2 The Transport ProcessReading 3 Calculating Freight CostsENGLISH FOR WORKPLACE COMMUNICATIONINTERNATIONAL TRADE DOCUMENTSUNIT 10 GETTING PAIDReading 1 Documentary CreditReading 2 Bank CollectionsReading 3 Other Methods of PaymentENGLISH FOR WORKPLACE COMMUNICATIONINTERNATIONAL TRADE DOCUMENTSVOCABULARYREFERENCES
封面
书名:国际贸易操作实务
作者:王雨连
页数:206
定价:¥28.0
出版社:北京邮电大学出版社
出版日期:2015-01-01
ISBN:9787563541966
PDF电子书大小:128MB 高清扫描完整版