跨文化交际实训-(第二版)

本书特色

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本书分为八章，涵盖跨文化交际的主要方面，包括文化的定义、言语交际、非言语交际、文化维度、文化冲击、跨文化商务交际礼仪、跨文化商务谈判、跨文化市场营销等主题。各章配有练习及答案。内容难易适当，注重实例分析，是一本好的跨文化交际入门教材。

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目录

chapter 1 culture， communication & intercultural communicationⅰ.cultureⅱ.communicationⅲ.intercultural communicationⅳ.intercultural business communicationchapter 2 verbal communicationⅰ.verbal communicationⅱ.oral communicationⅲ.written communicationchapter 3 nonverbal communicationⅰ.introduction to nonverbal communicationⅱ.body language （kinesics）ⅲ.eye contactⅳ.body touchⅴ.paralanguageⅵ.spatial languageⅶ.temporal languagechapter 4 cultural valuesⅰ.definition of valuesⅱ.kluckhohn and strodtbeck’s value orientationsⅲ.hofstede’s dimensions of cultural valuesⅳ.comparison between hofstede scheme and kluckhohn and strodtbeck’s schemeⅴ.hall’s high—context and low—context orientationchapter 5 culture shock in intercultural communicationⅰ.definition & causes of culture shockⅱ.stages of culture shockⅲ.symptoms of culture shockⅳ.strategies for managing culture shockchapter 6 business etiquette & social customsⅰ.introductions and greetingsⅱ.social entertainmentⅲ.gift giving and receivingⅳ.dressing rulesⅴ.social customsⅵ.humor， superstitions and taboosⅶ.business schedulingchapter 7 intercultural business negotiationⅰ.definition of negotiationⅱ.framework for intercultural negotiationⅲ.intercultural negotiation stylesⅳ.phases of negotiationⅴ.skills of successful negotiatorsⅵ.intercultural negotiation guidelineschapter 8 intercultural market communicationⅰ.intercultural brand marketingⅱ.intercultural advertisingⅲ.certain aspects of culture affecting marketing and advertisingreference keybibliography

封面

书名:跨文化交际实训-(第二版)

作者:房玉靖

页数:230

定价:¥31.0

出版社:对外经济贸易大学出版社

出版日期:2014-08-01

ISBN:9787566311009

PDF电子书大小:92MB 高清扫描完整版