阅读-领先商务英语-1
内容简介
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潘慧霞主编的《领先商务英语阅读》以*新颁布的《高等学校商务英语专业教学要求(试行)》为指导,在编写过程中本着“突出跨文化商务交际能力的培养”的原则,在课文素材上进行了认真的遴选。课文全部来自国外原版专业著作、报刊、杂志及网络等。通过“商务文化热门话题”、“著名商务企业介绍”、“经、管、法基本知识”和“名人轶事”等内容给学生在学习语言的同时提供更多的机会了解商务方面的相关知识。每册课文的内容根据不同的模块,从易到难、循序渐进排列。本书为第1册。
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目录
unit 1 globalization
text a: china goes global
text b: the global market: tralating and localizing
reading strategy
unit 2 credit card
text a: how does a credit card work?
text b: two essays about the history of credit card
reading strategy
unit 3 peonal branding and company branding
text a: the brand called you
text b: the key to successful branding in china
reading strategy
unit 4 wal-mart
text a: the model manager of wai-mart
text b: wai-mart nation
reading strategy
unit 5 international trade
text a: survey of international trade
text b: biography of adam smith
reading strategy 94.
unit 6 silicon valley success stories
text a: tesla motor’s second electric car will be made in
silicon valley
text b: the legend of silicon valley
reading strategy
unit 7 marketing innovati
封面
书名:阅读-领先商务英语-1
作者:仲伟合
页数:274
定价:¥29.0
出版社:高等教育出版社
出版日期:2010-11-01
ISBN:9787040287141
PDF电子书大小:154MB 高清扫描完整版