跨文化交际学教程

内容简介

[

    intercultural communication introduces the
major principles of interculturalcommunication and demonstrates
these principles in action by exploringdifferences in perception,
world views, values, and verbal and nonverbalmessages. the book
also includes current examples and concrete strategiesfor improving
intercultural communication. the book is divided into
eightchapters.

]

目录

chapter one  introduction to intercultural
communication  1
1. the chronological development of intercultural communication /
1
  (1) the contemporary intercultural communication in the
u.s.a. / 2
  (2) intercultural communication in china / 4
2. the nature of intercultural communication / 5
3. factors of the development of intercultural communication /
6
  (1) technological development/6
  (2) globalization of the economy / 7
  (3) widespread population migration / 8
4. why study intercultural communication / 9
chapter two  culture and cultural patterns  21
1. the nature of culture / 21
2. characteristics of culture / 22
3. whole culture and subculture / 24
4. the nature of cultural patterns / 25

封面

书名:跨文化交际学教程

作者:王玉环，李金珊　编著

页数:197

定价:¥29.0

出版社:北京大学出版社

出版日期:2011-04-01

ISBN:9787301185551

PDF电子书大小:123MB 高清扫描完整版