物流英语-高职高专
节选
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《物流英语》是物流专业学生的一门必修课程，旨在培养学生在物流实践中的英语交流技能。《物流英语》共12章，主要内容有物流概念、供应链管理、物流运输、第三方物流、零售供应链、连锁超市、配送中心、多式联运、采购管理、物流信息管理、客户服务、包装与条码识别。《物流英语》适合作为高职高专类物流专业学生的专业英语或双语教学教材，也可作为市场营销、国际贸易等专业学生的教材。
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内容简介
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《物流英语》是物流专业学生的一门必修课程，旨在培养学生在物流实践中的英语交流技能。本书共12章，主要内容有物流概念、供应链管理、物流运输、第三方物流、零售供应链、连锁超市、配送中心、多式联运、采购管理、物流信息管理、客户服务、包装与条码识别。本书适合作为高职高专类物流专业学生的专业英语或双语教学教材，也可作为市场营销、国际贸易等专业学生的教材。
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目录
chapter 1 logistics text 1 what is logistics? role play 1 placing an order text 2 the definition of logistics role play 2 deliveries and suppliers case study logistics at wal-mart test chapter 2 supply chain management text 1 role of logistics in the supply chain role play 1 conversation with forward air president ( i ) text 2 what is supply chain management? role play 2 conversation with forward air president ( ii ) case study future trends in supply chain management test chapter 3 transportation text 1 the purpose of transportation role play 1 uk transportation conversation text 2 definition of transportation role play 2 ground transportation case study yamato transport co., ltd. .test chapter 4 a third party logistics provider text i what is outsourcing? role play i problems with a client text 2 definition of third party logistics role play 2 sales terminology case study how to select a third-party logistics provider test chapter 5 retailing logistics text 1 retail supply chains role play 1 a retail conversation text 2 retailing logistics in u.k. role play 2 meeting with customers case study grampian country food group test chapter 6 chain store text 1 standardization of the operation of chain stores–an opinion role play 1 british food text 2 definition of chain stores role play 2 bargaining at a flea-market case study mcdonald’s corporation test chapter 7 distribution center text 1 what is a distribution center? role play 1 target distribution center text 2 warehouse management role play 2 distribution opportunities case study turbocharged warehouse & distribution center test chapter 8 intermodal transportation text 1 containerization-past,present and future role play 1 import and export business text 2 the nature of intermodalism role play 2 the economics case study international transportation operation test chapter 9 procurement text 1 definition about procurement role play 1 an office in the university of paisley text 2 application of procurement systems role play 2 an office in the university of paisley case study united nations’ procurement methods test chapter 10 information management text 1 logistics information and communication technology role play 1 using a computer text 2 information application role play 2 hooking up my computer case study use of edi in the supply chain test chapter 11 customer service text 1 eight rules for good customer service role play 1 customer services ( i ) text 2 developing a logistics service quality scale role play 2 customer services ( ii ) case study back-to-back supply chain services is more than just logistics test chapter 12 packaging text 1 introduction to packaging role play 1 the packaging ( i ) text 2 packaging types role play 2 the packaging ( ii ) case study coca-cola company test appendix a logistics documents appendix b abbreviations reference
封面
书名:物流英语-高职高专
作者:欧阳斌
页数:214
定价:¥22.0
出版社:清华大学出版社
出版日期:2010-03-01
ISBN:9787302220961
PDF电子书大小:65MB 高清扫描完整版