汽车英语光盘1张
内容简介
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《汽车英语/“十二五”职业教育国家规划教材》以汽车商务活动为背景,以汽车英语应用为主线,内容涉及汽车商务工作中的汽车历史、汽车构造、汽车商务礼仪、汽车销售、二手车买卖、汽车商务谈判、汽车保险、汽车销售合同八个方面。通过《汽车英语/“十二五”职业教育国家规划教材》学习,学生初步全面接触汽车商务实践活动,并获得将英语技能运用到汽车商务实践中的直接经验,为学生将来从事汽车营销、商务洽谈等专业工作打下必要的基础。 全书共八个单元,每个单元围绕一个汽车商务主题展开。每个单元分为六个部分。
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目录
Unit 1 Do You Know Automotive History?Reading One Automotive History and Automobile BrandsReading Two The 1984 Ferrari 400i Featured FuellnjectionUnit 2 Do You Know Basic Structures of Automobiles?Reading One Basic Structures of AutomobilesReading Two Engine Operating PrinciplesUnit 3 Do You Know Car Salesman Etiquette?Reading One Car Salesman EtiquetteReading Two How to Improve Communication Skills in Business?Unit 4 How to Succeed in Your Career in Car Sales?Reading One How to Succeed in Your Career in Car Sales?Reading Two What Salespeople Should Know about Women BuyersUnit 5 How to Buy a Used Car?Reading One Guide for Buying a Used CarReading Two Buying a Used CarUnit 6 How to Negotiate Automotive Business with Clients?Reading One How to Get a Good Deal on Your Trade-In CarReading Two How to Bargain for the Car at the DealershipUnit 7 Do You Know Automobile Insurance?Reading One How Car Insurance WorksReading Two What Determines the Price of My Auto Insurance Policy?Unit 8 How to Fill in Automotive Contracts?Reading One Contract ofVehicle Purchase and SalesReading Two Personal Private Car LoanGlossaryAchievement Test and KeysReferences
封面
书名:汽车英语光盘1张
作者:易霞妮
页数:未知
定价:¥39.0
出版社:上海交通大学出版社
出版日期:2014-08-01
ISBN:9787313118370
PDF电子书大小:70MB 高清扫描完整版