CHINESE FINANCIAL SERVICES-A Marketing Perspective

本书特色

[

         we analyse china’s
demographics and market conditions for their implications to the
corporate marketing function as they pertain to banking.part a
provides an overview of the chinese economy, financial
markets,demographics and the individual and corporate financial
service sectors. part b covers the importance and role of marketing
in the dynamic and rapidly evolving chinese financial market with
an introduction to the seven-ps of marketing and their relevance to
chinese financial services marketing. part c addresses the need for
strategic marketing in the chinese financial service market. part d
addresses the importance of financial responsibility and
accountability in marketing and applies this concept to
marketing.

]

内容简介

[

    part a
provides an overview of the chinese economy, financial markets,
demographics and the individual and corporate financial service
sectors. part b covers the importance and role of marketing in the
dynamic and rapidly evolving chinese financial market with an
introduction to the seven-ps of marketing and their relevance to
chinese financial services marketing.part c addresses the need for
strategic marketing in the chinese financial service market.part d
addresses the importance of financial responsibility and
accountability in marketing and applies this concept to
marketing.

]

目录

preface
part a  the chinese market
  chapter 1  china’s financial sector
    1.1  introduction
    1.2  marketing financial
services
    1.3  financial system
    1.4  chinese capital
markets
    1.5  financial institutions
    1.6  financial assets
    1.7  book structure
  chapter 2  china’s economy and
demographics
    2.1  introduction
    2.2  chinese economy — macro
economic analysis
      2.2.1  prospect of
china’s economic growth
      2.2.2  basic
statistics

封面

书名:CHINESE FINANCIAL SERVICES-A Marketing Perspective

作者:暂无

页数:210

定价:¥69.8

出版社:上海社会科学院出版社

出版日期:2011-04-01

ISBN:9787807458135

PDF电子书大小:108MB 高清扫描完整版