CHINESE FINANCIAL SERVICES-A Marketing Perspective
本书特色
[
we analyse china’s
demographics and market conditions for their implications to the
corporate marketing function as they pertain to banking.part a
provides an overview of the chinese economy, financial
markets,demographics and the individual and corporate financial
service sectors. part b covers the importance and role of marketing
in the dynamic and rapidly evolving chinese financial market with
an introduction to the seven-ps of marketing and their relevance to
chinese financial services marketing. part c addresses the need for
strategic marketing in the chinese financial service market. part d
addresses the importance of financial responsibility and
accountability in marketing and applies this concept to
marketing.
]
内容简介
[
part a
provides an overview of the chinese economy, financial markets,
demographics and the individual and corporate financial service
sectors. part b covers the importance and role of marketing in the
dynamic and rapidly evolving chinese financial market with an
introduction to the seven-ps of marketing and their relevance to
chinese financial services marketing.part c addresses the need for
strategic marketing in the chinese financial service market.part d
addresses the importance of financial responsibility and
accountability in marketing and applies this concept to
marketing.
]
目录
preface
part a the chinese market
chapter 1 china’s financial sector
1.1 introduction
1.2 marketing financial
services
1.3 financial system
1.4 chinese capital
markets
1.5 financial institutions
1.6 financial assets
1.7 book structure
chapter 2 china’s economy and
demographics
2.1 introduction
2.2 chinese economy — macro
economic analysis
2.2.1 prospect of
china’s economic growth
2.2.2 basic
statistics
封面
书名:CHINESE FINANCIAL SERVICES-A Marketing Perspective
作者:暂无
页数:210
定价:¥69.8
出版社:上海社会科学院出版社
出版日期:2011-04-01
ISBN:9787807458135
PDF电子书大小:108MB 高清扫描完整版